Sunday 21 October 2007

Swarovski it is!!

I've been thinking about all the different brands I could use and I've finally decided on Swarovski. The brand is so involved in fashion that I think it gives a huge scope for different marketing, advertising and PR ideas. Swarovski sponsored Fashion Rocks on 18 October, a show where fashion and music collaborate. I would have absoulutely loved to go. Maybe next year! They have bought out a new collection just for the event and Naomi Campbell is the face of the ad campaign. I think a new perfume would fit in perfectly!

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