Busy, busy, busy!

I've taken photos of competitors from different department stores and of the Swarovski store but I can't upload them onto the blog yet coz I don't have my camera on me. I was looking at fragrance displays and layouts in different stores and getting ideas for the project.
Anyway it's really got me in the mood so I've designed the bottle for the new Swarovski fragrance. I was feeling creative! I probably didn't need to do it yet but at least it's one thing I can cross off my list!

Swarovski it is!!

I've been thinking about all the different brands I could use and I've finally decided on Swarovski. The brand is so involved in fashion that I think it gives a huge scope for different marketing, advertising and PR ideas. Swarovski sponsored Fashion Rocks on 18 October, a show where fashion and music collaborate. I would have absoulutely loved to go. Maybe next year! They have bought out a new collection just for the event and Naomi Campbell is the face of the ad campaign. I think a new perfume would fit in perfectly!

P Diddy's Not So Sexy New Fragrance

I went into Boots on Oxford Street yesterday and there was a huge display for P Diddy's new fragrance for women. Is it me or does he look like he is attacking this women rather than having a sexy moment with with her! This would not attract me to buy it! Not that I would buy a celeb fragrance anyway. They are just getting so boring now, I think they need to find another way to make money!

Swarovski???

I've just read an article about Nadja Swarovski in todays Evening Standard. She has expanded the brand massively by focusing more on fashion. In the past few years Swarovski has sponsored Giles Deacon, Johnathan Saunders, Roksanda Ilincic and Christopher Kane, by giving them £20,000 each, in return for their crystals to be added to some of the designs.

Swarovski do a wide range of products including perfume bottles but they don't have a fragrance. I don't really know if this would be the sort of brand Jon would be looking for and I can't think any other jewellery brands that have fragrances. The reason I think it would work for Swarovski is because it is so involved in the fashion industry.

I'm not sure coz I don't know how much info I will be able to find on the brand and if it would be right for this project but it's an idea!

Getting Started!

Hi, Wecolme to my Blog.
I haven't been very well so I missed the first Marketing Communications lesson.
Not a good time to be ill coz I seemed to have missed quite a lot!
I found out what I missed when I went to uni today so here I am writing my first blog entry! (Actually it's my second but I have not idea what happened to the first one)

I like the sound of the project and think it's gonna be interesting. I don't want to choose a brand that already has a fragrance which is going to be difficult coz I can't even think of a brand that dosen't have one!

Also, I need to choose a brand that I will be able to find a lot of info on. I got stuck last year when I coundn't find certain info that I needed because of the company I chose. I'm going to do some resaerch before I choose the brand anyway.

I really want to get started taking photos and looking for thinngs that are going to inspire my project, so I'm going to get on with that before next lesson.