Saturday 1 December 2007

Personalised Marketing


I got this in the post today from carphone warehouse and I love the idea. It's personalised 'Whatever upgrade Christy wants, Christy gets this christmas' to every customer. I would never even open this normally it would just go in the bin but it really caught my attention. I'm not sure if it would be as effective with a luxury brand but I think its fantastic for this company.

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